Friday, 22 December 2017

5 Tips for a Successful Peer to Peer Fundraiser

We often hear on social media sites about people’s success running peer to peer fundraising campaigns but have you ever wondered how many fail? And why did they fail? What did they do or not do that sealed the fate of their campaigns? Today we are going to look at some tips to make sure your peer to peer fundraiser gets off to a roaring start.

5. Have a clear, concise goal in mind:

When creating your peer to peer fundraising page make sure you tell your audience exactly what you intend to support. Be as transparent as possible about how the funds will be allocated and what you are hoping to achieve. This will add vital credibility to your campaign. Try avoiding vagueness around your goals or not being clear with who and why you intend to help this will be a huge turn off for potential supporters.

4. Consider holding an event too:

When fundraising a lot of us limit ourselves to just one method of collection with the belief that we should focus solely on one avenue so that we don’t seem too needy, but why? From charity Fight Nights to office cupcake days there are so many options for additional giving just find a way of getting your audience involved after all who doesn’t love a good bit of home baking?!

3. Go all in for your event:

Holding an event during your peer to peer drive? Great why not use your peer to peer profiles as champions for the event? Get people to support not only by purchasing a ticket to the event if it is required but also supporting event participants whether it’s a Gala Dinner, fun run or exercise challenge any sponsorship is good sponsorship after all which leads us to the next point.

2. Social media is your BFF:

Sharing, liking and posting updates to your social media is critical, if you aren’t using social media to drive donations to your champion pages, charity events or just to let people know what’s going on you are missing a huge piece of the pie. Social media is free and has thousands of people using it every single day and for the price of a weeks’ worth of coffees, you can promote a post to reach even more potential donors and supporters.

1. Be genuine, not cheesy:

In this day and age being genuine is the most important thing if you want people to take you seriously. We all remember the tacky ads from the TV that try to elicit those guilty emotions, DON’T DO IT! Be clever, be funny and tell real stories because the punters can smell a lie from a mile away!

At the end of the day, there are many options out there for fundraising and peer to peer is a great idea especially if it’s in conjunction with other avenues and why not maximize your effort if you can? At TicketSuite we believe in only taking what’s fair and that is why we have made it our mission to create a platform that offers all the bells and whistles but for a fraction of what others out there charge. To learn more, read through our 'About Us' section or get in touch with us today via our 'Contact Us' page to see how we could help you run a cost-effective peer to peer fundraiser or simply handle ticketing for your event today!

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